PROCESS

OUR BRAND CULTIVATION PROCESS

A QUICK GUIDE TO BRANDING

START WITH DEEP ROOTS

A brand must be authentic: your positioning, vision, and messaging must make a promise that you can keep.

GROW STRONGER

Build your brand through consistent reinforcement and engagement at every customer touchpoint.

PROCESS

HUMANITY AT THE CORE

OUR APPROACH

We start with a unique and differentiated positioning and craft every customer and visitor interaction to communicate that positioning and attract, engage, and persuade.

We use images and language, interactive technology, displays, packaging, signage, visually merchandised environments, light, color, and dimension to work as "silent sellers" that trigger high-intensity engagement and desire.

The result is lasting and profitable customer relationships for brands such as Baccarat, Cartier, Chatham, De Beers, Enchanted Disney Fine Jewelry, Gurhan, Jared, Kay Jewelers, LeVian, Michael Aram, Tiny Jewel Box, Tourneau/Bucherer and Westfield Malls.