CASE STUDIES

CASE STUDY 1

ADEL CHEFRIDI

Expressing Adel Chefridi’s brand vision: “Finding Harmony Through Beauty.” Reinvigorating the Adel Chefridi brand through store design and customer experience.

  • Customer journey mapping

  • Retail interior design

  • Customized display fixtures

  • Visual merchandising systems

    • Reinvigorate the Adel Chefridi Fine Jewelry store, originally designed by the founders during the pandemic.

    • Enhance the shopping experience and better utilize the selling space with an eye toward customer engagement, brand storytelling, planning, and lighting.

    • Store upgrades should stay attuned to the casual, cultural vibe of the town of Rhinebeck and provide a welcoming shopping destination for the local residents, vacationers and guests.

    • Translate the well-established brand DNA and vision within a challenging historical and minimal lease space.

    • Develop solutions for distinguishing a bridal salon, highlighting and merchandising stories, and fostering the sales relationship in an authentic warm, welcoming manner. Integrate fixtures for cross-merchandising Tunisian lifestyle and home giftables to blend in and delight shoppers amidst the elegant designer jewelry.

    • L+H developed an engaging retail experience and customer journey to express the origin and source inspiration of the founders and the brand’s global outlook and intellect.

    • A romantic brand journey leads the customer to seek and find treasures with a sense of mystery and intrigue in this beautifully curated, intimate jewel box.

    • Driven by a well-thought-out customer journey, the store layout and fixturing allow ease of product changeability and adaptable marketing programs while creating unexpected experiences with an element of surprise every time customers visit the store.

  • Pam Levine and Tobias Harris, Levine+Harris retail partnership

Case Study 2

ALEXIA CONNELLAN

Distinguishing the Alexia Connellan Brand:

  • Brand Positioning

  • Identity System

  • Packaging System

  • Website Content and Design

  • To attract, engage and stimulate upscale customers to purchase these unique one-of a kind jewelry designs.

  • Based on the behaviors, nuances, and desires of today’s luxury jewelry collector we developed a highly sophisticated and distinctive brand color palette, textures, materials and dynamic “tone of voice”. Working closely with Alexia, the designer herself, the brand expresses her universe: her personality, background, inspirations, business savvy and vision, as well as her beautiful gemstone jewelry. Brand communications and “silent selling elements” were infused to consistently reinforce and connect with Alexia’s exclusive audience, especially in todays over saturated omni-channel world.

  • Her meticulous approach to design has earned her three prestigious American Gem Trade Association (AGTA) Spectrum Awards, as well as red-carpet prestige and continues to attract discerning collectors.

  • Alexia Conellan (client)

    Levine Luxury Branding Team:

    • Pam Levine, Client liaison, creative director, brand strategy

    • Jill Bluming brand identity art direction

    • Cheryl Kremkow, brand strategy, positioning and content

    • Jason Calfo - web design and build

CASE STUDY 3

LAZARE

  • Brand Re-Positioning

  • Ad Campaigns

  • Radio Scripts

  • Display Systems

  • Retailer Media Kit

  • Brochures and Collateral

  • Videos

  • Since 2001, Levine Luxury Branding has worked with Lazare as they began to establish their brand at retail. We began with a branded display system, one of the first ever to sell loose diamonds. Next, we designed in-store boutiques for fine independent jewelry stores across the US and Asia. Eventually we created retail marketing and advertising campaigns, sales videos, collateral, and retailer media kits.

  • Lazare continues to sell exquisite diamond jewelry and enjoys record breaking sales worldwide.
    Working with one of the preeminent, publicly-traded diamond brands, integrating ethics and charitable giving, growing the business with heart; is an honor, beautiful education and experience.

  • Levine Luxury Branding Team:

    • Pam Levine
      Client liaison, Creative director and brand strategy

    • Cheryl Kremkow
      Creative copywriting and brand strategy

    • Jill Bluming
      Art Direction and Design

    • Ali Christensen
      Art Direction and Design

CASE STUDY 4

ENCHANTED DISNEY FINE JEWELRY

  • Naming

  • Brand distinction

  • Logo design

  • Sales presentations

  • Brand launch

  • Ad concepts

  • Retail display

  • Packaging systems

    • To elevate the magic of Disney Princesses into a fine jewelry brand.

    • Target audience- to appeal to brides and grooms who want to add romance to their engagement and weddings with the magic of the Disney brand.

  • Designed and developed Enchanted Disney Fine Jewelry: name, brand distinction, logo design, sales presentations, brand launch, ad concepts, retail display and packaging systems.

    • Enchanted Disney Fine jewelry is sold through US independents, departments stores and major retailers.

    • Reported top performing bridal brand at Zale’s and still climbing.

    • Total Enchanted by Disney sales grew to $40 million in the first three years and continues to grow.

    • Jewelmark team (client)

    • Levine Luxury Branding - Cheryl Kremkow, Ali Christensen, Bernard Creative

CASE STUDY 5

TESS SHOLOM: LUXURY JEWELRY ARTISAN

  • Business Strategy

  • Brand Positioning

  • Brand Marketing

  • Brand Image

  • Website Design

  • Content and Brand Activation

  • Brand Reinvigoration: Repositioning this fashion jewelry design legacy turned high end luxury artisan

    Business, Marketing, Engagement Strategy and Communications

    • Brand Position- story creation, distinct messaging

    • Website: Strategy, Content Creation, Design Management, and Marketing

    • Social Media Networks- Campaign content development and design across all platforms

    Her Story (vs. his-tory) Originally a fashion jewelry designer, Tess now works in 22k gold — a medium which she embraced about a decade ago. Her one of a kind, uniquely tactile surfaces are forged and textured at the bench using traditional goldsmithing techniques. Her current body of work in 22k gold, diamonds and gems nonetheless exemplifies the bold and distinctive aesthetic evident in her fashion jewelry, examples of which are in the collections of the Met, the Smithsonian Institution, and the Museum of the City of New York, and it is this striking aesthetic combined with her technical mastery and vivid palette that is winning the hearts and wallets of retailers, patrons and collectors.

  • Applying our 360° brand approach:

    Discovery and Learning. We immerse ourselves into the client’s background, and explore past and present products, design, vision, dreams, financials and business goals. We proceed to develop unique brand positioning concepts gleaned from target customer research and evaluation, shopping habits and preferences, SWOT analysis and competitive set analysis.

    We transform the attributes of the product that form the foundation of the brand into customer benefits.

    Position and define a unique constellation of benefits and values that is:

    • An authentic expression of the product- creating a unique story.

    • Differentiated from the competition, defines a unique competitive edge

    • Appealing to the target market

    We answer: Why buy it? Who’s buying It. What’s the emotional intrigue.

    We translate the above, design the brand identity and all visual touchpoints to appeal to the target audience, communicate on an emotional level and stimulate purchasing.

  • Success

    Despite the challenges of launching a business during the pandemic, today Tess sells her one of a kind 22k gold and gemstone jewelry at the finest jewelry stores across the country and two pieces were recently purchased by the esteemed Manhaz Collection.

    Tess’ jewelry continues to gain exposure, accumulating a devoted following, and sales. In 2002 her jewelry was worn on the red carpet at the Met Gala. Her Sculptoris® story and Meet the Maker videos were published by Night Frank, Wealth X and picked up by major news and cultural networks globally.

  • Levine Luxury Branding Team:

    • Pam Levine
      Client Liaison, Creative Director, and brand Strategy

    • Cheryl Kremkow
      Creative copywriting and brand strategy,

    • Ali Christensen
      Website Brand Image Refinement

    • Ra’anan Einav,
      Web Development and Maintenance

CASE STUDY 6

MICHAEL ARAM

Extending the Brand From Tabletop/Giftware to Jewelry

  • Brand Communication

  • Positioning, Voice

  • Sales Presentation

  • Lookbook, Packaging and Display System

  • Life, styled:

    Michael creates each detail

    So you walk in beauty

    So every gesture shines.

    Because life is a special occasion,

    Nature reveals beauty in imperfection.

    And you can live beautifully

    In each moment

    The art of our days

  • To develop, position and establish the Michael Aram jewelry brand.

  • By leveraging the success of Michael Aram’s tabletop and wedding gift business, we expanded Aram’s nature inspired signature styling and brand equity into a new luxury category.

  • Michael Aram’s jewelry is an elevated extension of his tabletop designs and are available in luxury department stores (Saks, Bloomingdales) specialty boutiques, online marketplaces and direct on Aram’s e-commerce site. Expanding the designers recognizable styling into a new category, with refined messaging and imagery continues to to increase market awareness, brand exposure, customer loyalty and profits.

  • Levine Luxury Branding Team:

    • Pam Levine
      Client liaison, Creative director, Brand strategy, Packaging and Display design

    • Cheryl Kremkow
      Creative copywriting and brand strategy

    • Jill Bluming
      Art Direction and Design

    • Vincent Nigro
      Art Direction and Design